Executive. Strategist. Revenue Generator.

With over 27 years of front-line experience and more than $2 billion in gross profit generated, Ivy Johnson has earned his place as one of the most respected and results-driven leaders in the marketing and advertising industry. He’s not just a strategist—he’s a builder of growth engines, profit centers, and powerhouse brands.

Ivy’s work spans every level of the business world—from local dealerships to national campaigns—delivering measurable results with unmatched consistency. His reputation has been forged in high-pressure environments where performance isn’t optional—it’s everything.

"Traffic without conversion is wasted opportunity."

Redefining the playbook

Ivy Johnson’s professional journey began with a simple truth: Traffic without conversion is wasted opportunity. He made it his mission to not only drive traffic but turn that traffic into sustainable, scalable revenue. Over nearly three decades, he’s refined a playbook grounded in negotiation, customer service, sales psychology, and strategic planning.

The result? Consistent growth for his clients. Teams that close more. 

Campaigns that convert faster. Dealerships that dominate their market.

His leadership style blends discipline with data, empathy with edge, and vision with real-world tactics. Whether he’s managing a multi-million-dollar marketing campaign or guiding a dealer through restructuring, Ivy’s presence always signals one thing: results are coming.

These aren’t buzzwords. These are the tools he’s used to create real, bottom-line results for businesses across the country.

The Automotive IndustrY'S Most Trusted Authority

At the core of Ivy’s work is a deep belief in accountability and long-term partnership. His mission is simple: Help businesses win.

He doesn’t chase trends—he builds sustainable systems. He doesn’t promise shortcuts—he delivers strategies that stand the test of time.

That’s why the businesses he works with stay. They grow. And they come back for more.

01

Strategic Growth Planning

02

High-Impact Sales Strategy

03

Customer Experience Optimization

04

Negotiation and Deal Structuring

05

Business Development

In addition to his consulting work, Ivy is a sought-after speaker and industry voice, sharing real-world insights through his blog and appearances. He believes in transparency, no fluff, and showing business owners how to take control of their revenue—no matter the climate. From dealership growth tactics to leadership development and marketing innovation, Ivy’s content is known for its clarity, directness, and practical application. When he speaks, business owners listen—and take action.

"From dealership growth tactics to leadership development and marketing innovation, Ivy’s content is known for its clarity, directness, and practical application."

“Ivy Johnson believes success demands work, dedication, and sacrifice. There are no shortcuts—only those willing to give everything will rise and win.”

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$2 Billion in Gross Profit. 27 Years of Winning.
Now Let’s Win Together.

If you’re serious about growth—real growth—Ivy Johnson is ready to help you make it happen.